Customer Brief
HealthPRO Canada is a contracted healthcare provider hosting their Annual General Meeting
In Collaboration With Creative Currency
Tools Used Illustrator
Timeline 3 Weeks
FIRST ITERATION
The theme for this year's AGM was "Forward Together". With this in mind I worked on several different designs which focused on direction graphics with arrows as the main motif. Playing with different sizing and focusing on different parts of the word helped bring defining traits to each design.
SECOND ITERATION
The second iteration built on the first one with the green logo. While they liked the arrow they weren't completely sold on the idea so we worked with a set of new colours and made a whole new set of arrows.
FINAL BRANDING FOR THE EVENT
In the end the theme included the same colours with the addition of white and a gold which pays homage to their own logo. The arrow motif is used throughout different use cases, as both a divider and a consistent touch point to the event branding.
